Seoul Spring Festival

About the Festival

The 'Seoul Spring Festival' is a representative cultural and tourism festival of Seoul where you can experience trends and emotions such as K-Beauty, K-Fashion, K-Pop, K-Food, and K-Art all in one place. It is a festival held in Seoul, the center of K-content that the world is paying attention to, and an event where you can discover Seoul's diverse lifestyle and cultural charm at a glance. In 2026, the stage for the festival will be the Han River. It is an urban cultural festival that expands the entire Han River, which runs through Seoul, into a single festival space, showcasing programs that encompass both on the water and along the riverbanks. It is a participatory spring festival where the process of walking, staying, and enjoying along the Han River itself becomes the festival experience. It is the most exciting cultural festival where you can simultaneously encounter the dual charms of the Han River and spring.