Donghaeng Festival

About the Festival

The Donghaeng Festival is Korea's largest promotional event for small and medium-sized enterprises (SMEs) and small business owners, aimed at boosting consumption of their products and revitalizing domestic demand. It connects online and offline distribution channels to offer various discounts and consumer experience programs. The festival operates with seasonal themes and regional characteristics. It is promoted through collaboration among the government, local authorities, related organizations, and private platforms. Its purpose is to activate local commercial districts and spread a culture of shared consumption in daily life, alongside a nationwide shopping campaign. Consumers can participate through various channels, including online malls, traditional markets, small shops, and public delivery apps.