Sancheong Oriental Medicine & Herb Festival

*The festival content below is from the previous year (2025), and the 2026 festival content is currently being updated.*This is Korea's representative herbal medicine festival, celebrating its 25th anniversary. Based on the herbal resources of the pristine Jirisan region and the novel "Donguibogam," and utilizing history, culture, and natural conditions to the fullest, such as the creation of the nation's first oriental medicine themed tourist destination in 2001, this industrial-type festival promotes the excellence of Sancheong's oriental medicine and herbs through the festival and links it with wellness and anti-aging industries, which are of great interest to modern people. Sancheong Oriental Medicine Clinic Experience, My Body's Tonic Experience, and Wellness Health Tour, where visitors can directly experience the efficacy of Sancheong's excellent herbs, are prepared.