Sunchang Fermented Soybean Products Festival

*The festival content below is from the previous year (2025), and the content for the 2026 festival is currently being updated.* To commemorate the inscription of Korea's Jang-making culture as a UNESCO Intangible Cultural Heritage of Humanity and to celebrate its 20th anniversary, the Jangnyu Festival aims to establish its identity as the home of traditional fermented soybean products and promote the excellence of K-Food to the world. As Korea's representative fermented food festival, it offers over 50 diverse programs across 8 categories, including hands-on experiences, cultural performances, exhibitions, and sales, where visitors can taste spicy and savory dishes made with Sunchang Gochujang. In particular, unique and differentiated special experience programs exclusive to the Sunchang Jangnyu Festival will be presented, such as the 'Sunchang Gochujang King's Tribute Procession' performance, 'Fermentation Land 1997', and 'Beans, Boil, Pound, Make Meju'. This year, to celebrate its 20th anniversary, various programs will also be held, including 'Find the Golden Meju' and 'You and I, Coming of Age' Jangnyu product discount events.