The festival commemorates the historical fact that King Sejong stayed at Chojeong Haenggung Palace for 120 days, treating his diabetes and eye ailments with Chojeong mineral water while achieving great feats such as managing state affairs and creating Hangeul. It aims to re-examine the value of King Sejong and Chojeong mineral water and widely promote the historical and scientific excellence of Chojeong mineral water, one of the world's three rarest mineral waters. By spreading the value of Cheongju's clean natural environment and health resources domestically and internationally, the festival seeks to establish a foundation for leaping into a global cultural tourism festival beyond Korea and to solidify its position as a representative brand festival of Cheongju based on the achievements of the festival over the past 20 years.
