2026 Busan Brand Festa

Busan Brand Festa is a representative large-scale consumption festival in Busan that discovers hidden gem-like local brands and introduces them to citizens and tourists. This year's event will feature about 190 representative local brands and famous local creators, showcasing the diverse charms of Busan. In addition to local brand sales booths, there are various events prepared for families, friends, and acquaintances to make pleasant summer memories, such as drawing shows by famous local webtoon artists, collaborative goods events with Busan gourmet YouTubers, cash coupon events usable at the venue, and abundant prize events. Participating companies and events can be checked through the Busan Brand Festa Instagram.