The 67th Korea Folk Arts Festival will be held in Pyeongchang, a city blessed with beautiful natural scenery, to elevate the value of traditional cultural arts. Since its inception in 1958, the Korea Folk Arts Festival has been the longest-running festival dedicated to discovering, preserving, and passing down regional folk traditions. By hosting this 67-year-old festival in Pyeongchang, the host city of the Winter Olympics, the event aims to enhance Pyeongchang's brand value as a cultural tourism hub and contribute to the revitalization of the local economy. It is a festival where visitors can enjoy a grand feast of traditional folk art and culture amidst the stunning nature of Pyeongchang.
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