Boeun Jujube Festival

Celebrating its 20th anniversary this year, the Boeun Jujube Festival is a representative agricultural product festival in Korea where you can find Boeun's premium jujubes and agricultural specialties produced in clean nature all in one place. The 2025 Boeun Jujube Festival was selected as the Best Festival designated by Chungcheongbuk-do for 2026 in recognition of its excellent operational performance, and it has been recognized for its national competitiveness, being selected as the Best Festival for Vitalizing Agricultural Product Sales in Chungcheongbuk-do for the third consecutive time since 2017. Furthermore, it is establishing itself as a representative festival of Boeun by widely promoting the history and superior quality of Boeun jujubes, which were once presented to the king. During the festival, jujube and agricultural product markets, an online marketplace, and a fresh jujube order call center are operated to support convenient purchases of Boeun's agricultural products from anywhere in the country. In addition, various cultural and artistic performances and experience programs, including opening and closing ceremonies, are operated to provide visitors with plenty to see and enjoy, and it is designed so that everyone from families to people of all ages can fully enjoy the autumn atmosphere of Boeun. Along with this, through various programs linking agriculture, culture, and tourism, it plans to widely promote the excellence of local agricultural products, attract tourists, and revitalize the local economy, while operating as a representative festival that enhances the value of Boeun's autumn tourism brand.