Local Ground Yeonnam is a local culture festival set against the backdrop of the alleys and local commercial districts of Yeonnam-dong. It is an event that connects the unique spaces, shops, and cultural content of Yeonnam-dong into a single festival, providing visitors with a new experience of walking, staying, and enjoying every corner of the alleys. Moving beyond a simple viewing festival, it features diverse content such as flea markets, busking performances, experience programs, and events to allow local shops and visitors to naturally meet and communicate. In particular, it aims to create an urban alley festival that anyone can enjoy comfortably by combining the free and sensible atmosphere of Yeonnam-dong with the picnic culture formed around the Gyeongui Line Forest Park. Through this, the event provides visitors with an opportunity to discover the new charms of Yeonnam-dong and creates a point of contact for local shops leading to new visits and consumption. It is an event that aims to promote the differentiated local culture of Yeonnam-dong and add new vitality to the alley commercial district through a festival where local spaces, people, commerce, and culture harmonize.
