Jeungpyeong Ginseng Festival

The Jeungpyeong Ginseng Valley Festival is a representative regional festival held every autumn in Jeungpyeong-gun, Chungcheongbuk-do, serving as a comprehensive cultural festival that blends various cultural and artistic performances, experience programs, exhibitions, and competitions. Jeungpyeong, which accounts for about two-thirds of Chungbuk's ginseng production and has established itself as the home of ginseng, has long grown as a center for ginseng cultivation and distribution. Through this festival, it promotes the excellence of its local specialties, ginseng and Hongsam Pork (red ginseng-fed pork), both domestically and internationally. Key programs include the 'Inmaek Party' (Ginseng + Beer) where visitors enjoy ginseng and beer with EDM music, the 'International Youth Festival' featuring domestic and international youth, the 'National Ginseng Valley Song Festival' for all generations, and the 'National Busking Festival' showcasing various genres of performances. Spectacular fireworks displays are also held daily during the festival period, providing special memories for visitors. Additionally, with various themed experience spaces such as the 'Children & Family Experience Zone' and 'Health Experience Zone,' as well as on-site auctions for agricultural and specialty products and traditional wrestling (Ssireum), it is a sensory-satisfying participatory festival for people of all ages. As the number of foreign tourists continues to grow each year, it is evolving into a global festival, contributing significantly to the promotion of local agricultural products and the revitalization of the local economy, and its value has been recognized by being selected as a 2025 Chungcheongbuk-do Designated Promising Festival.