2026 Seoul Design Week

Seoul Design Week is a design festival showcasing the advanced tastes of the global design city, Seoul. Celebrating its 13th year, Seoul Design Week will present a variety of design content under the theme 'The Design Recipe' for 12 days from October 14 to 25. The DDP Design Fair, with the concept of 'A Market Full of Taste,' is a space where visitors can complete brands discovered in Seoul according to their own tastes. By organizing the space around 'taste' rather than consumption categories, it provides a stage where brands and emerging designers come together. The exhibition will take place at major hubs in Seoul, including DDP, Seongsu, and Hongdae. From works by 100 designers active in contemporary Seoul to design process exhibitions by overseas studios and a goods pop-up exhibition filled with 'Seoul-ness,' the event will fill the entire city with diverse inspiration and serve as a platform covering a wide spectrum of the design industry. In addition, it will feature various side programs, including exhibitions and markets, to strengthen the global competitiveness and distinctiveness of Seoul design and improve the lives of Seoul citizens.