Yeonsan Jujube Culture Festival

Against the backdrop of golden waving fields and the cool breeze that makes one button up their collar, the Yeonsan Jujube Culture Festival, filled with the taste of sun-ripened jujubes and warm hospitality, is held in the village of Yeonsan, where the spirit of General Gyebaek lives on. Yeonsan jujubes gained their reputation as merchants began buying and selling produce from Yeonsan-myeon and nearby Beolgok-myeon, Yangchon-myeon, and Unju-myeon in Jeollabuk-do. Thanks to the efforts of Yeonsan merchants to sell high-quality jujubes to consumers visiting the area, it has become widely known for its excellent quality. Today, it has established itself as a major distribution hub handling over 40% of the nation's jujubes and is growing into the country's largest production center. To promote its fame and the excellence of its jujubes, the festival offers visitors the chance to buy jujubes at low prices and enjoy various events.