Busan Craft Beer Masters Challenge

The Busan Craft Beer Masters Challenge is an urban craft beer festival where various breweries and consumers from across the country communicate to promote Busan's craft beer culture and revitalize the local economy. It is a festival where unique craft beers from across the nation and local breweries representing Busan gather in one place to showcase a variety of beers, allowing participants to taste different beers and experience the charm of craft beer. The core program of the festival is the 'Masters Challenge,' which determines the best craft beer. Through evaluations by a professional judging panel, the skills of the breweries and the quality of the beer are contested, adding tension and fun to the festival through a competition that progresses from the preliminaries to the semifinals and finals. In addition, the festival features a beer market where you can find representative beers from each brewery, experiential programs to directly experience hops and malt (the ingredients of beer), and content that anyone can easily and enjoyably participate in, such as making your own beer and DIY beer glasses. Furthermore, the festival is characterized by a continuous flow of enjoyment from day to night, with various foods and beer pairings, busking and DJ performances, and audience participation events. Especially in the evening, it provides a space where visitors can freely mingle and enjoy the heat of the festival together through 'Beer Night,' where music and beer harmonize. The Busan Craft Beer Masters Challenge is a representative beer culture festival where you can experience Busan's craft beer culture in a new way through the process of tasting, experiencing, competing, and enjoying, going beyond just a festival for drinking beer.